When the topic is SEO, a local shoe shop and a global tech giant need to play differently with different approaches to grow their sales and audience. The latter uses a global SEO, focusing on multilingual content and international targeting to reach a wider group of audience. The former focuses on local SEO, attracting customers…

Performance Marketing is a type of digital marketing where advertisers/businesses only have to pay when a specific action is completed. This could be a sale, lead, or click – This is the real beauty of Performance Marketing. Unlike traditional marketing you don’t have to spend a lot of money on ads, banners, and posters with…